<aside> 🎨 Our global, fully-remote team of about 70 people works together to create software to help small businesses, creators, and creative individuals.

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<aside> <img src="/icons/light-bulb_gray.svg" alt="/icons/light-bulb_gray.svg" width="40px" /> Our vision is a world with more small businesses that do good while doing well.

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Our mission is to provide essential tools to help small businesses get off the ground and grow. Through exceptional customer service and uplifting content, we help businesses believe they can succeed and do good along the way.

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Our Values

• Choose Optimism
• Default to Transparency
• Improve Consistently
• Be a No-Ego Doer
• Show Gratitude
• Reflect to Unblock

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Operating Principles

• Long-Term

• Independent

• Ambitious

• Efficient

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2025 Strategic Focuses:

<aside> <img src="/icons/emoji_gray.svg" alt="/icons/emoji_gray.svg" width="40px" /> Serve and delight creators from day one to small business

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<aside> <img src="/icons/flash_gray.svg" alt="/icons/flash_gray.svg" width="40px" /> Act as the small, nimble business we are

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<aside> <img src="/icons/heart_gray.svg" alt="/icons/heart_gray.svg" width="40px" /> Renew our focus on company culture and connection

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More on Our Strategic Focuses

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The 3 pillars:

1. Build the Habit
2. Text as a Superpower
3. CGX (Consumer Grade Experience)

Our Strategy Map

Who we are, and what we’re trying to achieve

While we are quite diverse on the surface (we hail from many countries and backgrounds, and have a wide set of interests and skills), we are united by our commitment to shared values.

We are seeking to build a profitable and human-first company that serves customers extremely well while creating a culture that is a joy to be a part of and lets teammates do the best work of their careers.

We operate in some ways like a “startup,” in that we try to move quickly, learn fast, and pivot when needed (in the product as well as the company culture). We have “Lean methodology” in our DNA. But in other ways, we also strive to be a profitable and long-term company; we are not looking for a quick exit, and we hope to be around in 50 years.

What we’re best known for

On the product side, we’re known for building a simple, affordable, and powerful set of tools around social media, specifically for creating and scheduling content, measuring success via analytics, and interacting with an engaged following. In recent years, we have added a lot to this, including the ability to easily create websites with Start Page.