Our Operating Principles are our guiding principles for how we run the company. They are:

• Long-Term

• Independent

• Ambitious

• Efficient

Long-Term

• Goal for company to exist and thrive for decades
• Patient compounding company and personal growth over short-cuts
• Thinking and planning ahead based on our industry and the world

Independent

• Company owned and controlled by those working on it
• We go our own path with our product and culture
• Owning our destiny and being founder-led enables genuine mission-driven focus

Ambitious

• We have a lofty goal and belief that more small businesses is better for the world
• We must be growing in order to serve more customers and fulfill our vision

Efficient

• A tight-knit, small-for-revenues team
• Goal to run with healthy profit margin
• Every person matters, we continue improving