The purpose of strategic focuses:

Our strategic focuses are intended to be short and memorable, and give us guidance on what we are focusing on throughout the year. These strategic focuses don’t capture everything we’ll do, but highlight what we’re trying to really shift in our business.

2024 Strategic Focuses:

<aside> <img src="/icons/emoji_gray.svg" alt="/icons/emoji_gray.svg" width="40px" /> Serve and delight creators from day one to small business

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<aside> <img src="/icons/flash_gray.svg" alt="/icons/flash_gray.svg" width="40px" /> Act as the small, nimble business we are

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<aside> <img src="/icons/heart_gray.svg" alt="/icons/heart_gray.svg" width="40px" /> Renew our focus on company culture and connection

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Descriptions and food for thought for our strategic focuses:

Serve and delight creators from day one to small business

Act as the small, nimble business we are

Renew our focus on company culture and connection


Previous years’ strategic focuses are archived here:

2022 Strategic Focuses