The purpose of strategic focuses:
Our strategic focuses are intended to be short and memorable, and give us guidance on what we are focusing on throughout the year. These strategic focuses don’t capture everything we’ll do, but highlight what we’re trying to really shift in our business.
2025 Strategic Focuses:
<aside> <img src="/icons/emoji_gray.svg" alt="/icons/emoji_gray.svg" width="40px" /> Serve People from Zero to Habit and Results
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<aside> <img src="/icons/flash_gray.svg" alt="/icons/flash_gray.svg" width="40px" /> Be a Team of Creators
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<aside> <img src="/icons/heart_gray.svg" alt="/icons/heart_gray.svg" width="40px" /> Invite our Community to Grow Buffer
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<aside> <img src="/icons/gear_gray.svg" alt="/icons/gear_gray.svg" width="40px" />
Level up Efficiency the Buffer Way
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Previous years’ strategic focuses are archived here: