<aside> 👉 To use this template, hit ‘Duplicate’ on the top right of your screen to create an editable version in your own Notion. Or, copy and paste the text below into your documentation tool of choice.
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Prepared by: Name | Last updated on: Date
<aside> 💡 Remember, your goals should be SMART: Specific, Measurable, Achievable, Relevant, and Time-bound.
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| Who are they? | E.g. job title, age, gender, salary, location, etc. |
|---|---|
| What are they interested in that you can provide? | E.g. entertainment, educational content, case studies, new products, etc. |
| What goals and challenges do they have? | Ideally, this will be one that your content and/or your company can help them achieve or solve. |
| Where do they usually hang out online? | E.g. Facebook, Instagram, etc. or niche platforms |
| When do they look for the type of content you can provide? | E.g. weekends, during their daily commute, etc. |
| Why do they consume the content? | E.g. to get better at their job, to become healthy, to stay up to date with something, etc. |
| How do they consume the content? | E.g. read blogs, listen to podcasts, watch videos, etc. |
<aside> 🌱 For help completing this step, head over to our content pillar guide.
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Here are the themes of our content for each of our social media profiles:
| Pillar 1: | |
|---|---|
| Pillar 2: | |
| Pillar 3: |
<aside> 📌 Head over here for a guide and a template.
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